Welcome to DUTCH. Cosmetx! Welcome to our journey. Yes, that includes you! With this blogpost we will try to catch you up..
About 4,5 years ago, founder Fem, moved to New York to perform her internship. During this internship she met so many new people and was lucky to learn about all of their backgrounds, uniqueness, struggles and victories. These stories, creativity and welcoming feeling opened her eyes and helped her accept herself and see the world a little different. A little bit brighter and but also more realistic.
It was during this time that she got more into make-up, watched uncountable tutorials and paid many visits to Sephora. She also met the online make up community but noticed that not many brands were part of that creativity/uniqueness people were showing and watching. Not really involving them, and moreover, not representing many of them. Maybe it could be a bit more personalized too.. She had an idea!
Many years later (3,5 to be exact), many experiences, successes, mistakes, meeting new people and learning lessons later, Fem felt ready to start a new adventure. DUTCH. Cosmetx (yes, we spelled that for a reason like that) was born. After months of hard (boring/administrative) work, she could finally share DUTCH. with the world! Hello!
So what is DUTCH.? You are DUTCH.! We are all DUTCH. (we are aware that might sound a little bit strange). At DUTCH. we aim to unite all people interested in cosmetx (and maybe some who are not). We are not launching yet, not even in a few months, but we will at the end of this year. But until then, we need your help! And that is for a reason, because we would like to create a brand together with the community and (with honor) represent all of you!
So that is a lot of text later. We hope that you are as excited as we are and would like to be part of our journey! We are so happy to share this with you, so again, welcome to DUTCH. Cosmetx!